Communicating sustainability

This course explains why communicating sustainability matters and how to do it credibly and effectively. It explores the benefits for internal and external audiences, how to identify and understand key stakeholders, and how to tailor messages to what they think, feel and need to do. You will learn what types of sustainability content to share, how to find the “sweet spot” between business priorities and stakeholder expectations, and how to avoid greenwashing by using clear, evidence-based, transparent communication. The course also covers storytelling, messaging best practice, and choosing the right channels so sustainability becomes an integrated, authentic part of everyday business communication.

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Who is this course for?

This course is for sustainability, marketing, communications and leadership teams who need to communicate their sustainability strategy, actions and progress clearly, credibly and without greenwashing.

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What you will learn after this course?

• Why sustainability communication builds trust, credibility and competitive differentiation.
• How to identify and map internal and external stakeholders and understand their needs.
• What sustainability topics to communicate, from strategy and progress to challenges and learnings.
• How to avoid greenwashing through clear, specific, evidence-based and transparent messaging.
• How to use storytelling and human examples to build engagement and trust.
• How to choose and integrate the right channels so sustainability becomes part of ‘how you do things’.