Can a beer company encourage people to drink less?
Heineken is brewing a better world by promoting responsible consumption so that hundreds of millions of people enjoy its beer responsibly every day.
Beer is enjoyed by many as part of a healthy, balanced lifestyle. There are however, clear health and behavioural risks associated with excessive alcohol consumption that can affect individuals, households and communities. In 2014, a World Health Organisation report found that harmful alcohol consumption causes around 3.3 million deaths annually worldwide.
Heineken aims to make responsible consumption aspirational using the strength of its global brand to contribute to the World Health Organisation target of at least a 10% relative reduction in the harmful use of alcohol by 2025. It works with a number of organisations to encourage responsibility and tackle complex societal issues relating to alcohol abuse.
Heineken will be one of the first beer brands to include ingredients and nutritional information on its EU-sold products, ahead of industry practice. It believes this will help consumers compare beer to other beverages which must display nutritional information to make healthier choices. It is also becoming the leader in the low- and no-alcohol markets, providing greater choice to its customers.
This story shows how Heineken supports Goal 3: Good Health and Well-being, specifically Target 3.5: “Strengthen the prevention and treatment of substance abuse, including narcotic drug abuse and harmful use of alcohol.”
Heineken is a global beer brewer committed to bringing enjoyment to consumers around the world. From a single brewery in Amsterdam almost 150 years ago, Heineken has grown into a successful global business.
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