Free2Cycle is transforming peoples’ wellbeing through cycling. The social enterprise came into existence when its founders were questioning the impact traffic and commuters have on the environment and the effects of this on the nation’s health. The co-founders decided that they wanted to create a fun and simple initiative that could get people into the great outdoors by providing them with a bicycle: reducing the environmental impact associated with commuting and improving health and wellbeing.
Commuting can be expensive, not only for commuters buying petrol and tickets, but for the environment, too. The air quality in many U.K. cities is toxic, resulting in around 40,000 early deaths each year, which vehicles on our roads contribute to. Many organisations considering their carbon emissions identify travel and transport, including commuting, as key offenders.
Turning sedentary travel time to fitness time
Free2Cycle believe that sedentary, polluting travel time can become sustainable fitness time by substituting commuter journey miles with cycling miles. Besides reducing environmental impact, active employees are healthier and happier, productive and energised. They are also likely to take off fewer sick days.
Road to transformation
Corporate sponsors contribute funding to give their employees access to bicycles. Employees pledge to cycle, and as long as they meet their mileage commitment, they don’t pay for the bike. Sponsors have access to reports detailing carbon savings and activity levels, and data is shared with councils, planners and infrastructure providers to aid decision-making, including quantified carbon savings and mass journey data.
This story shows how Free2Cycle supports Goal 11: Sustainable Cities and Communities, specifically Target 11.6: “By 2030, reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality and municipal and other waste management.”
Free2Cycle is a social enterprise committed to transforming wellbeing through cycling. It aims to get people cycling, improve health, have a positive impact on the environment and save money for individuals and society. It does this by partnering with organisations, particularly those who don’t currently cycle, to incentivise an increase in regular exercise and improve the environment.
Commitments, Actions and Progress from Free2Cycle.
(Vimeo Video Credit: Free2Cycle)