Can a store teach communities about sustainability?
Selfridges, one of the UK’s most well-known department stores, has launched a new campaign “Material World” to educate their customers, and the local communities in which they operate about the materials they wear and the effects they can have on the environment.
The Cost of Fashion
Fashion is having a detrimental effect on our environment. With fast-fashion and the constant pressure to renew our wardrobe with the introduction of each new trend, we find ourselves living in a world where constantly buying and then disposing of our clothes. Unfortunately, this is having a huge impact on our environment – we are wasting water and increasing our carbon footprint.
The Biggest Threats
Selfridges, in an attempt to raise awareness of fashions biggest threats the environment, have launched a campaign to educate their customers about sustainable fashion. “Material World” gathers sustainable fashion brands and together, they examine and demonstrate the effect of eight different fabrics in order to educate their customers on how they can be produced in a more environmentally friendly way.
A Wealth of Knowledge
The campaign shows its customers how to wear fabrics sustainably and aims to also educate the wider community. They are showcasing their findings in the windows of their flagship store on London’s Oxford Street, in the hope that the wider community will be able to learn something too – even by simply passing by.
This story shows how Selfridges supports Goal 4: Quality Education, specifically Target 4.7: “By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development.”
About Selfridges
Founded in 1908, Selfridges, also known as Selfridges & Co, is a chain of high-end department stores in the UK. Their Oxford Street store is the second largest store in the UK and they also have three other stores located across the country. They pride themselves on the unique experience that they offer their customers – it’s much more than just products!
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