Can a home improvement company champion sustainable living?
Kingfisher, the largest home improvement retailer in Europe, have aligned their Sustainability Growth Plan in a way that seeks to drive lasting change by translating sustainability into a language that connects with customers and the real concerns they have in their homes.
Statistics show that between 2002 and 2012, global urban waste doubled from 680 million tons to over 1.3 billion tons per year. By 2025, it is estimated that the world will be producing 2.2 billion tons of waste per year. This is due to a growing population and lifestyle changes that have caused many communities to “make, use, dispose” as opposed to “make, use, recycle”.
Kingfisher aims to educate communities by putting customers at the heart of sustainable growth plan. They began by researching customers’ views on sustainability in relation to their homes. They found that whilst the majority of consumers want to live sustainably that they don’t because they simply don’t know how.
They, therefore, set out to create a positive impact by establishing four goals that seek to challenge their own operations with the hope that in turn, this will make it easier for their customers to live sustainably. They are aiming to, by 2025, reduce their customer’s energy use and water efficiency by 50% by providing them with products, services and advice, and they themselves are aiming to send zero waste to landfill by 2020 – ensuring 90% of waste is recycled by 2025.
This story shows how Kingfisher supports Goal 11: Sustainable Cities and Communities, specifically Target 11.6: “By 2030, reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality and municipal and other waste management.”
Founded in 1982, Kingfisher, a British multinational retailing company, that is primarily concerned with home improvement products and services. They have nearly 1300 stores in 10 countries across Europe, Russia and Turkey, that is supported by a team of 78,000 colleagues.
Learn more about Kingfisher.