Can a travel company teach children to be more sustainable?
Developed in collaboration with the Geographical Association and closely aligned with the National Curriculum, TUI’s Better World Detectives resources engage pupils of all ages with sustainable and responsible tourism topics.
Tourism is one of the world’s fastest-growing industries. In fact, the UK is the second-largest generator of outbound trips in the world and the second-largest per capita spender on international tourism. This means that UK residents take an average of 206m tourism trips involving an overnight stay per year. However, it is important that all tourism activities are sustainable, respecting the local people, cultural heritage and the environment too.
Better World Detectives
The TUI UK & Ireland ‘Better World Detectives’ programme uses the excitement of travel to engage the next generation in the role we can all play to protect the environment and how the choices we make can affect people and the wider world. The Better World Detectives resources are free, ready-to-use resources created in partnership with teachers. In fact, the programme offers flexible lesson plans and a range of multimedia resources including video content, Skype calls and WhatsApp messages, alongside traditional worksheets. The Better World Detectives programme gives pupils an in-depth understanding of sustainable tourism, with over 3,000 children learning about sustainable travel in 2017 alone.
Better Holidays, Better World
TUI created the Better World Detectives programme as part of its efforts to meet their ‘Better Holidays, Better World’ sustainability commitments, which include investing €10m per year to enhance the positive impacts of tourism. As one of the world’s leading travel companies, TUI has also been recognised as a leader in sustainable tourism – they’ve actually been listed on the FTSE4Good Index for meeting strict social, environmental and governance standards, and that’s an accolade they’re planning to hold onto.
This story shows how TUI supports Goal 4: Quality Education, specifically Target 4.7: “By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development.”
Founded in 1923, TUI is an Anglo-German travel and tourism company headquartered in Hannover, Germany. Their broad portfolio consists of tour operators, 1,600 travel agencies, six airlines with around 150 aircraft, over 380 hotels, and 17 cruise liners in major holiday destinations around the globe.
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