Can greetings cards develop child literacy?
The Hallmark story began over 100 years ago when eighteen-year-old JC Hall started the company with nothing but two boxes of picture postcards and an entrepreneurial spirit. His passion lives on today in everything Hallmark do to make a difference, enhance a moment and put their stamp on the world. Hallmark has partnered with The World Literacy Foundation to develop a pack for school teachers to integrate greetings cards into lesson plans.
Reading for the future
Your literacy skills refer to your ability to read and write; now imagine never learning to read or write, do you think you would be where you are right now? Literacy is often something that we take for granted, especially if we consider that 115 million people children in the world are illiterate.
The World Literacy Foundation
On International Literacy Day, Hallmark partnered with World Literacy Foundation, a global not-for-profit organisation working to lift young people out of poverty through the power of literacy. Together, they developed a pack for school teachers, so they can integrate reading and writing using greetings cards into their lesson plans.
Writing cards to superheroes
Hallmark believes writing and reading for a purpose is one of the most effective ways to develop literacy and providing opportunities for pupils to write cards to each other, to celebrities and even their favourite superhero is a fun way to develop their literacy skills. Hallmark’s Schools Pack was initially trialled in Whitefield Primary School in Liverpool, following a study by Hallmark which found that 40% of five-year-olds in the UK enjoy sending cards because it enables them to practise their handwriting.
This story shows how Hallmark supports Goal 4: Quality Education, specifically Target 4.1: “By 2030, ensure that all girls and boys complete free, equitable and quality primary and secondary education leading to relevant and effective learning outcomes”
Founded in 1910, Hallmark Cards is a family-owned company based in Kansas City, Missouri. Hallmark operates in more than 100 countries worldwide, employing some of the world’s best designers, creating over 10,000 new cards per year. In the UK, they have been voted a UK Superbrand by consumers nationwide, recognising their distinctiveness, quality and reliability.
Learn more about Hallmark and World Literacy Foundation.