Can melting toys save the oceans?

Burger King is the second-largest fast-food hamburger chain in the world. Recently, they have announced that they will be removing all plastic toys from their kid’s meals. Any unwanted plastic toys could also be brought into UK restaurants to be recycled into new ways to play.

Burger King | #BKMeltdown from Burger King® UK.


Burger King wants to lead the way in making a change and reducing their environmental impact and believe removing single-use plastic toys is one way they can do this. As part of their ‘Meltdown’ campaign, Burger King invited the public to donate old plastic toys to amnesty bins in the UK between 19 and 30 September 2019. The plastic collected will be transformed into ‘interactive play opportunities for families’ at Burger King restaurants, with each plastic toy donation – even if it is not from Burger King – rewarded with a King Junior Meal. In fact, Burger King estimates the ‘Meltdown’ will save an estimated 320 tonnes of single-use plastic every year.

New beginnings

Toys donated to Burger King UK’s amnesty bins will be centrally collected before they are put through a recycling process. This will see the toys be separated, sorted, cleaned, chipped and then transformed into play areas and other everyday restaurant items including trays to give them a new lease of life.

Plastic policy

Burger King’s policy on plastic is three-fold: to reduce the use of plastic packaging in the first place and, where it has to be used, this should be composed of as much recycled material as possible. They are also committed to ensuring that by 2025, their packaging is 100% reusable, recyclable or compostable.

This story shows how Burger King supports Goal 12: Responsible Consumption and Production, specifically Target 12.5: “By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.”

About Burger King

Founded in 1954 in Jacksonville, Florida, Burger King is the second-largest fast-food hamburger chain in the world. Every day, more than 11 million guests visit Burger King restaurants around the world.

Learn more about Burger King.

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