The Lego Group, the world’s largest toy company by revenue, are set to launch a Lego range that is made purely from plant-based plastic sourced from sugar cane. The range, which is set to include a range of botanicals such as leaves, bushes and trees, is part of Lego’s commitment to become more sustainable.
Previously, Lego bricks have been made from a type of oil-based plastic known as Acrylonitrile Butadiene Styrene (ABS). Unfortunately, this type of plastic, although extremely durable and long lasting, is detrimental for the environment; it is not biodegradable, and it is also not renewable.
In 2018, as part of their 2030 sustainability commitments, Lego decided to create the first Lego pieces made from plant-based plastic. Sourced from sugar-cane, the new formulae is soft, durable and flexible and therefore will not compromise customer satisfaction, but most importantly, the new pieces will be recyclable – meaning they can be reused many times!
Lego’s eco overhaul is likely to have a huge impact on the environment. Making a positive impact on the world is at the forefront of their agenda and this new range is set to do exactly that. Not only will the range educate and inspire other manufacturers to follow suit, but it will also drive their uncompromised focus on the environment.
This story shows how The Lego Group supports Goal 12: Responsible Consumption and Production, specifically Target 12.2: “By 2030, achieve the sustainable management and efficient use of natural resources.”
About The Lego Group
Founded in 1932, when they began manufacturing the interlocking toy bricks, The Lego Group is a Danish family-owned company best known for its brand of toys.
Learn more about Lego