Can sustainability be taught?
Ethical Brand Marketing helps business owners create and implement a marketing strategy to help them increase revenue and make more of a positive impact on the planet. Jessica Lohmann, the companies founder, has recently published a middle-grade book to show kids that they have the power and influence to change the world.
Profit and planet
Ethical Brand Marketing’s mission is to help brand owners and marketers create and implement an ethical marketing strategy that not only increases their revenue but also helps them save our environment and as many animals as humanly possible. Through their work with their partner B1G1, they have created a giving back strategy to help save and protect the environment.
B1G1 is a social enterprise and non-profit organization with a mission to create a world full of giving. Unlike conventional giving models, B1G1 helps businesses achieve more social impact by embedding giving activities into everyday business operations and creating unique giving stories. Ethical Brand Marketing has embedded these ideas into the heart of their business by creating good from the small actions of their clients. In fact, even if you’ve only subscribed to their mailing list, you will have funded a day of rabies vaccinations for street dogs in Nepal.
Ethical Brand Marketing believes that children can be taught to respect nature and animals through powerful storytelling. In 2019, they published Lily Bowers and The Uninvited Guest, the first of a middle-grade fantasy series to show the younger generation that they can save animals and change the world. Going that one step further, for every positive book review Ethical Brand Marketing will fund 1 literacy program for a girl in India via their B1G1 scheme.
This story shows how Ethical Brand Marketing supports Goal 4: Quality Education, specifically Target 4.7: “By 2030, ensure all learners acquire knowledge and skills needed to promote sustainable development, including among others through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship, and appreciation of cultural diversity and of culture’s contribution to sustainable development.”
About Ethical Brand Marketing
Founded in March 2018 by Jessica Lohmann, Ethical Brand Marketing’s mission is to help brand owners and marketers create and implement an ethical marketing strategy that not only increases their revenue but also helps them save the environment too.
Learn more about Ethical Brand Marketing.