Can we create a circular economy by trading waste?

Veolia, the UK leader in environmental solutions, is promoting and facilitating responsible consumption and production. They have created a platform where consumers can go to sell and buy organic resources online through their BioTrading website; it operates as a marketplace where buyers can engage with sellers to find the best possible deal for their organic needs.


Organic waste is a huge problem for the environment. It is a common misconception that organic waste in landfills does not cause harm. Failing to recognise the potential to be resourceful means that not only are we wasting vital resources that can be reduced, recycled or reused, but it also has detrimental effects on the environment. Due to a lack of oxygen, the organic waste generates methane gas which is one of the biggest contributors to global warming.

Online platform

In 2018, Veolia decided to create an online platform that would allow people to trade their organic waste, saving it from being discarded into landfills. People can sell or auction their waste on the online marketplace to buyers who can subsequently recycle them into new products or green energy. It introduces a move away from the typical “take, make, dispose” mentality many consumers of today have by redefining growth and the way we look at waste.

Financial and environmental

The purpose of establishing such a platform was to generate a stepping stone – a missing piece, that could connect buyer and seller in a way that would bring both financial and environmental benefits.

This story shows how Veolia supports Goal 12: Responsible Consumption and Production, specifically Target 12.5: “By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.”

About Veolia

Founded in 1991, Veolia provides a comprehensive range of waste, water and energy management services designed to build the circular economy and preserve scarce raw materials.

Learn more about Veolia and BioTrade.

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