How can women make a creative comeback?

Diageo is a global leader in alcoholic beverages. It produces more than 200 brands (spirits and beers) that are enjoyed in over 180 countries around the world. In the UK, Diageo sponsors a scheme to support women returning to work after a career break #CreativeComeback.

#CreativeComeback

Diageo is the exclusive sponsor of the briefs for the Creative Equals ‘Returners’ scheme called #CreativeComeback. The scheme is designed to support women in the creative industries in the UK as they return to work after a career break of at least 12 months. The programme, backed by the UK Government Equalities Office, will see 50 women returning to work as art directors, producers, copywriters, data analysts, and concept creators take part in a two-week programme that ultimately aims to help place them back into work.

One step further

Diageo has taken it one step further by working to increase inclusion and diversity in its marketing – both in terms of progressive gender portrayal in advertising, and by supporting initiatives that contribute to gender balance in the industry itself. In fact, they are a member of the UN UNstereotype Alliance and a signatory of Free the Bid, which helps to increase the number of female directors on adverts.

Equality

Diageo’s work tackling gender equality is award-winning. In fact, in 2018 Diageo was named by Thomson Reuters as the 4th most inclusive and diverse company in the world. It was also ranked by Equileap as the best company in the UK for gender equality.

This story shows how Diageo supports Goal 5: Gender Equality, specifically Target 5.5: “ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic, and public life.”

About Diageo

Diageo, founded in 1997, is a global leader in alcoholic beverages. It produces more than 200 brands (spirits and beers) that are enjoyed in over 180 countries around the world.

Learn more about how Diageo supports the goals.