Rooted in its long-lasting commitment towards sustainability, Evian will become a fully circular brand by 2025, making all of its plastic bottles from 100% recycled plastic.
Aim for Zero
In January 2018, Evian committed to making all of its plastic bottles from 100% recycled plastic by 2025. This move will see the natural mineral water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. The organisation is working closely with the Ellen MacArthur Foundation, to define a road-map for its packaging, to move from a linear model (produce, use, and throw away) to a circular one (produce, use, recycle, and reuse).
Evian is collaborating both globally and locally with governments, recycling industry partners, and consumers in the markets where it operates, to increase collection and recycling rates of waste plastic bottles. The organisation is determined to use its global voice to drive consumer behaviour change around plastic waste and recycling.
Calling for collaboration
To drive the change required today, Evian recognises the importance of working collectively to ensure sustainable change. That’s why Evian is calling for collaboration across industries and beyond to achieve a sustainable, large-scale change in plastic usage and waste management.
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