How can quiet hours help people with autism?

Morrisons, one of the largest supermarkets in the UK, is working to improve the wellbeing of people suffering from autism. They have introduced “Quieter Hour” into their stores – every day between 9 am and 10 am. It offers an opportunity for those suffering from autism to enjoy a calmer shopping trip.

A Hidden Disability

Statistics from the National Autistic Society show that autism is much more common than it may seem. In the UK, there are 700,000 people suffering from the disorder. It affects the daily life of over 2.8 million people. However, the wellbeing of many of those suffering is often overlooked due to this disability being completely hidden.

Quieter Hour

Shopping is part of everyday life. However, for those suffering from autism, the shopping experience is often very overwhelming; it can cause them to become severely stressed, frustrated and anxious. Morrisons is seeking to overcome the challenges autistic community face by introducing “Quieter Hour” to their stores. Lights will be dimmed, music and tannoys will be muted and there will be reduced movement of trolleys and baskets.


By facilitating a calming environment for people suffering from autism Morrisons is hoping to alleviate the struggles that many sufferers are faced with. In the long run, this should help the community feel less isolated and more able to interact and engage in community activities.

This story shows how Morrisons supports Goal 3: Good Health and Well-being, specifically Target 3.4: “By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being.”

About Morrisons

Morrisons is the fourth largest chain of supermarkets in the UK. Founded in 1899 by William Morrison in Bradford, England it began as an egg and butter stall. It now has over 130,000 employees working across 498 superstores across England, Wales and Scotland, as well as one in Gibraltar.

Learn more about Morrisons.

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