Britvic, the largest supplier of branded soft drinks in Great Britain, has launched “A Healthier Everyday”, a sustainability programme that promotes healthier nutrition with the aim of improving the lives of both their customers.
The United Kingdom is said to be addicted to sugar. Children in England eat on average 4,800 cubes of sugar every year, that’s twice the recommended amount – the majority of our sugar intake coming from soft drinks.
A study conducted by the University of Cambridge found that 8,000 cases of type 2 diabetes a year were linked to sugary drinks consumption. Therefore, as the largest supplier of soft drinks in Great Britain, Britvic decided they had to make a change for good; they did so by creating “A Healthier Everyday” a programme that aims to help consumers make healthier choices by reformulating their products and advertising responsibly.
Since 2013, Britvic have removed over 20 billion calories from diets on an annualised basis and they are continuing their support through their innovation processes. They are focusing their research on reformulating their drinks, so their customers can still enjoy their products without having to compromise their health – meaning they can enjoy a happy, healthy life, everyday.
This story shows how Britvic supports Goal 3: Good Health and Well-being, specifically Target 3.4: “By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being.”
Founded in 1845, Britvic is a leading British producer of soft drinks. With operations in Great Britain, Ireland, France and Brazil, Britvic has developed a strong network as well as a strong portfolio of its own iconic brands, including Robinsons, J2O and drench to name just a few!