How can the journey of a t-shirt be completely transparent?

Patagonia has opened up its supply chain by being completely transparent about where its products are manufactured. It does this by providing an open-access map of its global operations and suppliers.


The origins of many products we purchase can be murky. Extensive global supply chains mask the origin of a product with complexity. This is beginning to change, as consumers frequently demand greater transparency to examine the quality, safety, ethical and environmental credentials of a product. Patagonia’s customers are no exception, and Patagonia has met this demand with an unprecedented level of supply chain transparency.

Footprint chronicles

Footprint Chronicles is a tool to help Patagonia customers explore the company’s supply chain using an interactive map. The map sets out the precise locations of the textile mills and factories used by the company all over the world.

More than a map

Users of the tool can uncover key statistics for each manufacturing location, such as the number of workers and gender ratio, length of time working with Patagonia and what items are produced by the facility. The company plans to further integrate the map into its shopping website and provide access to more sustainability data and full traceability. In doing so, Patagonia can make sure its operations are effective, accountable and transparent.

This story shows how Patagonia supports Goal 16: Peace, Justice and Strong Institutions, specifically Target 16.6: “Develop effective, accountable and transparent institutions at all levels.”

About Patagonia

Patagonia, Inc. is an American clothing company that sells outdoor clothing marketed as sustainable. Patagonia’s mission is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Learn more about Patagonia.

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