How can toothpaste empower women?

Colgate toothpastes, toothbrushes, and oral-care products have been caring for smiles generation after generation. The world-renowned brand has been empowering women through the Colgate Women’s Games for over 45 years.

Colgate Women’s Games: Chasing Track and Field Dreams from Colgate.

Toothpaste power

Colgate launched the first Colgate Women’s Games in 1973, with 5,000 young women from the New York area participating in the initial series. Today, the Colgate Women’s Games is the nation’s largest amateur track series, open to all girls from elementary school through to college and beyond.

Big smiles

Track and field is a great equaliser; it is unparalleled for the health and mental well-being it provides for both experienced and novice athletes alike. Colgate’s goal is to provide an athletic competition that helps young girls and women develop a strong sense of personal achievement and self-esteem. It also instils the importance of education and provides a training ground for those who might not otherwise participate in organised sport.

Bright futures

By requiring school attendance to participate, the Colgate Women’s Games offer an incentive for young women to complete their education. In addition to trophies and medals, Colgate awards educational grants-in-aid totalling USD 60,000 to the top three point scorers at the end of the series. In fact, Colgate has awarded nearly USD 1 million in educational grants-in-aid to date.

This story shows how Colgate supports Goal 5: Gender Equality, specifically Target 5.5: “ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic, and public life.”