How has this company become water watchdog?
Coca-Cola, the world’s largest beverage company in the world, has pledged to give back every drop of water they use through their “Water Stewardship” initiative. They are aiming to improve water-use efficiency by managing water waste.
A Supply Risk
Water is the largest natural resource but only 3% of it is fresh water, of which just 1/3 is accessible for use in agriculture and cities. Therefore, unless we, both companies and consumers alike, start to make changes regarding how we deal with our water the amount of available freshwater reserves needed to ensure basic water, food, and energy security are predicted to drop by 40%.
In 2007, Coca-Cola pledged to replace all water use in their beverages and production processes by 2020. Astonishingly, they achieved this goal 5 years early in 2015 – replenishing 191.9 billion litres. As the first Fortune 500 to replenish all the water it had used, the works conducted by Coca-Cola created a watershed in the history of water replenishment.
The Wider Community
During that time, they were also able to achieve their goal of improving sustainable access to safe water for more than 2 million people in more than 1,800 communities through their “Replenish Africa Initiative” (RAIN). They are now challenging themselves to provide the same benefit to another 4 million people by 2020. Further, they have recently announced the expansion of RAIN which now aims to provide 6 million people with safe water access by 2020.
This story shows how Coca-Cola supports Goal 6: Clean Water and Sanitation, specifically Target 6.4: “By 2030, substantially increase water-use efficiency across all sectors and ensure sustainable withdrawals and supply of freshwater to address water scarcity and substantially reduce the number of people suffering from water scarcity.”
Founded in 1892, Coca-Cola Company is a manufacturer, retailer, and marketer of non-alcoholic beverage concentrates and syrups. They have over 60,000 employees and their products are available in more than 150 markets around the world.
Learn more about Coca-Cola.