Rating Criteria
If we’re to achieve the UN Sustainable Development Goals by 2030, we need businesses to get behind them.
Our simple rating system helps organisations understand how to effectively build and communicate their support for the goals.
It’s not about the level of contribution you make; it’s about stepping up, making a difference – whatever the scale – and raising recognition and understanding.

Simple and objective
Support the Goals uses a simple, objective ‘traffic light’ rating to show your progress towards completing five key steps: planning, commitments, actions, progress, and suppliers.
A star is awarded for each step for which we find public evidence.
Planning
Example : “We have identified Goals 5, 7, and 12 as most relevant to our business”.
You should engage stakeholders in determining the goals most relevant to you and publicly share your plans to support them:
No public evidence of a plan that supports the goals
Publicly states support for the goals
Publicly states which goals are priorities for the business
Commitments
Example : “We aim to support Global Goal 8 by ensuring no member of our supply chain in the UK or overseas is forced into work against their wishes.”
You should make measurable commitments to support the Global Goals you identified:
No public evidence of measurable commitments
Publicly declares measurable environmental and/or social commitments, but doesn’t clearly state how these will contribute to the goals
Publicly declares measurable commitments and clearly states how these will contribute to specific goals
Actions
Example : “We installed solar panels at our HQ, supporting Goal 7: Affordable and Clean Energy”.
You should publicly share examples of how your actions are supporting the identified Global Goals. These could include stories shared on this site:
No public evidence of any actions that support the goals
Publicly declares measurable environmental and/or social commitments, but doesn’t clearly state how these will contribute to the goals
Publicly shares examples of environmental and/or social actions, and clearly shows how these contribute to specific goals
Progress
Example : “SDG 12.3 – Responsible Consumption and Production: In 2018, our business reduced food waste by 22%.”
You should publicly share how your actions have measurably contributed to the goals:
No public evidence of measurable contribution to the goals
Publicly shares data on their environmental and/or social progress, but doesn’t clearly show how this contributes to the goals
Publicly shares data on their environmental and/or social progress, and clearly shows how this contributes to specific goals.
Suppliers
Example : “We work with our suppliers to help them understand and support the Global Goals.”
You should actively involve your suppliers in support of the goals:
No public evidence of involving suppliers in the goals.
Publicly declares that they involve their suppliers in environmental and/or social progress, but doesn’t clearly state that they involve them in the goals
Publicly declares that they involve their suppliers in the goals, or use of Support the Goals to involve suppliers