About Support The Goals

Support the Goals is an initiative to reward businesses for supporting the UN Sustainable Development Goals (SDGs). The UN Sustainable Development Goals are a global action plan and every business should get behind them.


How does it work?

Our Business SDG Rating rewards public evidence of contributions to the Sustainable Development Goals. It’s different from other sustainability ratings as we do all the work for you.

Businesses receive a sustainability rating, based upon 5 key steps businesses should take to support the goals. Businesses follow the roadmap, share their work and educate their suppliers on the Goals.

Support the Goals members and listed businesses are displayed on the Business SDG Tracker. This is the best resource to understand how businesses contribute to the Global Goals.

How it started

The Sustainable Development Goals cannot be achieved without business support.  

With 17 goals, 169 targets, 232 indicators: knowing what to do can be challenging. That’s why Support the Goals was developed. 

In 2019, we started sharing business sustainability stories, to raise awareness of the Sustainable Development Goals within the community. Since then, we’ve developed a Business SDG Rating to measure how (and even if) businesses are supporting the goals, and created the world's largest database of business support for the goals: the Business SDG Tracker.

Our ambition:

Help 100,000 businesses support the goals by 2025

In support of SDG Target 12.6: Encourage companies to adopt sustainable practices and sustainability reporting.

We’re also a social enterprise. We don’t just guide businesses on how they can be better, but provide work experience for the next generation of sustainability leaders.
We've helped over 100 young people become sustainability literate, research experts and foster their future careers.

Our ambition:

Give 200 young people work experience in corporate sustainability by 2025

In support of SDG Target 8.6: Promote youth employment, education and training.

Meet the team

The Support the Goals team is dedicated to encouraging business contribution to the world’s greatest action plan: the Sustainable Development Goals. Every person is passionate about making a social and environmental difference.

Research at Support the Goals is conducted by a team of over 40 dedicated, talented and inspiring researchers. They analyse businesses’ websites for evidence supporting the UN Sustainable Development Goals. Their work contributes to the Business SDG Tracker.