About us

Who we are

Too many businesses are scared to start their sustainability journeys, for fear of criticism or failure – or simply because they don’t know where to start. The world can’t afford for that to happen.

That’s why Support the Goals exists. It’s an online platform that provides free, accessible sustainability education for businesses and their suppliers. Powered by TBL, Support the Goals provides educational content on key sustainability principles aligned with the UN Sustainable Development Goals (SDGs), including topics like biodiversity, net zero, human rights, equality, and sustainable procurement. It is open to individuals and businesses of all experience levels, because we want to make it easy for everyone to make a difference.

In addition to education, Support the Goals offers support that helps businesses assess their public commitment to the SDGs. This allows them to understand their ambitions and actions in respect of five key sustainability issues and see how they compare to others.

Our history

Conceived in 2018, Support the Goals was initially created to rate and recognise business support for the Sustainable Development Goals (SDGs) via an objective rating system. Conducting this research, Support the Goals provided university students and researchers the opportunity to look into global supply chains, researching businesses across several industries, looking into their public commitments to the UN Sustainable Development goals.

Supporting the next generation of sustainability experts

Much of our research is conducted by volunteer undergraduates.

Organisations researched
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Student researchers
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Halfway through the Decade of Action, Support the Goals recognises the importance of education and awareness to drive action.

This is why the Support the Goal’s focus has transitioned from only providing a rating, to now providing an accessible, educational platform that allows learners to engage and understand key sustainable development principles.

Why register on Support the Goals?

By registering on Support the Goals, you can expect the following benefits:

Why is education and awareness so important

1 in 6 children are growing up in extreme poverty globally; stunting their health, learning, social and economic opportunities. UN, 2023

7,500 people die each day from unsafe and unhealthy working conditions. UNGC

Over the last 65 years, 17 million metric tons of plastic waste that have entered the Atlantic Ocean. UN, 2023

Around 1 million animal and plant species are now threatened with extinction. IPBES

It will take 257 years to close the global gender gap. UN, 2022

Due to climate disasters, 1.2 billion people could be displaced globally by 2050. CNN, 2020

100 million hectares of net forest area has been lost over the last two decades. UN, 2023

The current path of carbon missions could increase global temperature by as much as 4.4°C by the end of the century. UN, 2024

The costs of adapting to climate change in developing economies may be up to $300 billion by 2030. World Bank, 2024

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